Twitter’s Dorsey Leads $29 Billion Buyout of Lending Pioneer Afterpay
By Kathi on Aug 02, 2021 | 05:32 AM IST
Square Inc, the payments firm of
The takeover, also the biggest buyout of an Australian
firm, underscores the popularity of a business model that has upended consumer
credit by charging merchants a fee to offer small point-of-sale loans which
their shoppers repay in interest-free instalments, bypassing credit checks.
The pandemic has also fueled the boom in the buy now, pay
later (BNPL) sector as tech-savvy consumers, stuck at home, spend money online
to buy everything from coats to expensive phones.
Over the past year, Melbourne-based Afterpay signed up
millions of users in the United States, which is now among the fastest-growing
markets for the sector.
The deal also locks in a remarkable share-price run for
Afterpay, whose stock has surged from A$10 in early 2020 to over A$100 in less
than two years.
“Acquiring Afterpay is a ‘proof of concept’ moment for buy
now, pay later, at once validating the industry and creating a formidable new
competitor for Affirm Holdings Inc, PayPal Holdings Inc and Klarna Inc,” Truist
Securities analysts said.
“We expect Square will invest heavily to integrate Afterpay
and accelerate organic revenue growth.”
The all-stock buyout resulted in a payday of A$2.46 billion
($1.81 billion) each for Afterpay’s founders, Anthony Eisen and Nick Molnar.
China’s Tencent Holdings Ltd, which paid A$300 million for 5% of Afterpay in
2020, would pocket A$1.7 billion.
Afterpay’s shares jumped slightly higher than Square’s
indicative purchase price before closing at A$114.80, up 19%. Shares of Square
were up 6% in early trading.
“We built our business to make the financial system more
fair, accessible, and inclusive, and Afterpay has built a trusted brand aligned
with those principles,” Dorsey said in a statement.
The Afterpay founders said the deal marked “an important
recognition of the Australian technology sector as homegrown innovation
continues to be shared more broadly throughout the world”.
The deal, which eclipses the previous record for a
completed Australian buyout – the $16 billion sale of Westfield’s global
shopping mall empire to Unibail-Rodamco in 2018 – also pushed up shares of
rival BNPL player Zip Co Ltd by 7.53%.
Afterpay also competes with unlisted Sweden-based Klarna
Inc as well as new offerings from U.S. veteran online payments provider PayPal
Holdings Inc.
“Few other suitors are as well-suited as Square,” said
Wilsons Advisory and Stockbroking analysts in a research note.
“With … PayPal already achieving early success in their
native BNPL, other than major U.S. tech-titans (Amazon.com Inc, Apple Inc)
lobbying an 11-th hour bid, we expect a competing proposal from a new party to
be low-risk.”
Credit Suisse analysts said the tie-up seemed to be an
“obvious fit” with “strategic merit” based on cross-selling payment products,
and agreed a competing bid was unlikely.
The Australian Competition and Consumer Commission, which
would need to approve the transaction, said it had just been notified of the
plan and “will consider it carefully once we see the details”.
Created in 2014, Afterpay has been the bellwether of the
niche no-credit-checks online payments sector that burst into the mainstream
last year as more people, especially youngsters, chose to pay in instalments
for everyday items during the pandemic.
BNPL firms lend shoppers instant funds, typically up to a
few thousand dollars, which can be paid off interest-free.
As they generally make money from merchant commission and
late fees – and not interest payments – they sidestep the legal definition of
credit and therefore credit laws.
That means BNPL providers are not required to run
background checks on new accounts, unlike credit card companies, and normally
request just an applicant’s name, address and birth date. Critics say that
makes the system an easier fraud target.
The loose regulation, burgeoning popularity and quick
uptake among users has led to rapid growth in the sector, and has reportedly
even driven Apple to launch a service.
For Afterpay, the deal with Square delivers a large
customer base in its main target market, the United States, where its fiscal
2021 sales nearly tripled to A$11.1 billion in constant currency terms.
The deal “looks close to a done deal, in the absence of a
superior proposal,” said Ord Minnett analyst Phillip Chippindale, adding that
it “brings significant scale advantages, including to Square’s Seller and Cash
app products.”
Talks between the two companies began more than a year ago
and Square was confident there was no rival offer, said a person with direct
knowledge of the deal.
Afterpay shareholders will get 0.375 of Square class A
stock for every Afterpay share they own, implying a price of about A$126.21 per
share based on Square’s Friday close, the companies said. The deal includes a
break clause worth A$385 million triggered by certain circumstances such as if
Square investors do not approve the takeover.
Square said it will undertake a secondary listing on the
Australian Securities Exchange to allow Afterpay shareholders to trade in
shares via CHESS depositary interests (CDIs).
Morgan Stanley advised Square on the deal, while Goldman
Sachs and Highbury Partnership consulted for Afterpay and its board.