Apple appeals the Epic Games ruling and asks to put ordered App Store changes on hold
By Kathi on Oct 11, 2021 | 04:31 AM IST
A federal judge declared last month that Apple was
not a monopoly when issuing the court’s decision on California’s Epic Games v.
Apple case. But the one area where Apple lost ground was in what sort of rules
it can make for its own App Store. On this point, the judge sided with Epic
Games, saying that Apple can no longer prohibit developers from pointing to
other means of payment beyond Apple’s own payment systems. Now, Apple is
appealing that decision and asking for a stay on the injunction the judge had
put into place. The move could delay any sort of changes to the App Store’s
rules until a final decision was made after the appeals case had been decided.
Apple had been ordered to update its App Store policies to
stop prohibiting developers from including external links and other calls to
action inside their apps that could direct customers to other purchasing
mechanisms in addition to in-app purchasing. Apple could also not stop
developers from communicating with customers through points of contact they
obtained voluntarily from customers through their app’s registration, the
injunction said.
This is in line with other settlements Apple has recently
made both inside and outside the U.S., including one with a Japanese regulator
which changed its policy for “reader apps,” allowing them to add a link to
their website inside their apps. South Korea also passed a bill that will
prevent Apple and Google from forcing developers to use their in-app billing
systems. And in a recent class-action settlement with developers in the U.S.,
Apple clarified that developers could use communications, like emails, to share
information about alternative payment methods with their iOS customers.
In the Epic Games ruling, however, Apple was required to
put into place the new rules within 90 days of the court’s decision on
September 10, 2021. Some in the market were already moving forward to
capitalize on that potential change. For example, Paddle, a solutions provider
for subscription businesses, announced somewhat prematurely it would introduce
a new in-app purchasing system aimed at iOS developers that would allow a
drop-in replacement to Apple’s own as soon as the injunction went into effect.
If Apple wins the stay, the early December deadline to
comply with the injunction will be discarded as the appeals case is argued in
court. That means there could be no changes for App Store developers for many
months to come.
Apple won nearly every point in the Epic Games battle
except for this one minor point related to its “anti-steering” rules. But Apple
was going to be forced to return to court anyway, due to Epic’s appeal.
Despite winning the ability to add links to alternative
payment methods, Epic Games was unsatisfied with the court’s original decision
which declared that Apple’s success was “not illegal.” It had filed an appeal
of its own back in mid-September, with the hope of convincing the appeals court
that Apple was acting as a monopolist.
The battle between the two tech giants continues to wage
outside the courtroom, as well. Last week, Epic Games CEO Tim Sweeney pointed,
via a post on Twitter, how Apple was using its platform to market its own apps
to customers within the iPhone’s Settings screen — effectively an ad slot that
third-party competitors didn’t have access to, he said. The company declined to
say if it would bring up this point in a later trial, however.